8 Questions With CEO,
Elizabeth Lopez

Ever wonder what it takes to be a CEO in the beauty industry in Seattle, WA? Hint: it takes a strong entrepreneurial spirit with a side of creativity and willingness to evolve within a changing environment.  Sound hard? Yeah, but CEO Elizabeth Lopez of rue Santé, is up for the challenge. 

Lucky for us, we had the opportunity to get to know Elizabeth about a couple of months ago when we started gathering partners for our Power Pack Box (a box for purchase that supports your immune system and our community).  She has been a great resource and the epitome of a CEO that can weather any storm.

Let’s get to know Elizabeth in, “8 Questions with CEO, Elizabeth Lopez”: 


Jamie Shindler (Q #1)Tell us a little bit about how you ended up starting rue Santé. 
Elizabeth Lopez: I come from a long line of phytophiles. My father, his mother, her mother and so on – we believe in the power of plants. My grandmother cured every ailment I had as a child with herbs from her garden. Decades later, I did the same thing – when my health started affecting my skin and hair, I looked to plant-based ingredients for my self-care. My personal road to health gave birth to rue Santé.

JS (Q #2): What’s one of your favorite products?
EL: Loved Moisturizing Face Oil. This is the one product I would like to have if I were stranded on a deserted island. It’s a precious face oil that is incredibly versatile. It can be used as a cleanser, eye serum, and nourishing moisturizer for any part of the body – hands, feet, dry cuticles, hair. The aroma is stress-relieving and comforting, and the texture is just heavenly.

JS (Q#3): What sort of pivots or challenges have you had during Covid times?
EL: We started making hand sanitizers for our own use at work because we couldn’t find any at our local stores – we sacrificed a few of our aloe plants and our precious perfume ingredients to make an organic, vegan formula that smells amazing and protects the skin as it sanitizes. A brief post about this on Instagram led to requests from our clients, who were also having a hard time finding hand sanitizers. Now, it is one of our top sellers.

JS (Q #4): What do you do to unwind when you are not literally running a bada$$ company?
EL: I love to read, listen to music, and explore the wonders of nature. Basically, I’m a geek. I enjoy doing research and learning more about amazing plant-based ingredients and coming up with new products. The line between work and play is very blurry for me.

JS (Q #5): What are your 5-10-20 year goals? And, yeah, “take over the world” is totally an option.
EL: Generally, to be happy, healthy and lead a balanced life. Specifically, to buy a large parcel of land and open up a rue Santé sanctuary – a place of wellness for humans and animals of all kinds.

JS (Q #6): What are some of the other, less Covid centered, lessons have you learned.
EL: Life is unpredictable. No matter how well you plan, it can all come crashing down. You have to be ready with plans B – Z sometimes. You have to be resilient and keep going.

JS (Q #7): Who is someone you lean on for advice when things get tough?
EL: I’m lucky to have amazing friends and family members in my life who support rue Santé. I reach out to my parents a lot. Sometimes, all it takes is hearing their voices to fortify me. 

JS (Q #8): We just have to know, do you have a pet? A furry friend that gets you outside, inspired or just laughing?
ELI have two kitties, Boo and Tazmania (Taz), Russian Blue sisters that are spoiled beyond belief. One is a scaredy-cat and the other is a little devil. They are the loves of my life, (but don’t tell my partner). They make me laugh and give me strength. They are like a shot of serotonin. Whenever I am upset or sad, I hug them and kiss them until I feel better. It always works.


Jamie Shindler
Latest posts by Jamie Shindler (see all)